The new logo of Elfa

Elfa has been around for over 100 years, and our logo has also been around for a few years. You may have noticed that our website has a new logo since this year. The reason for this is that Elfa is a family business. For example, the first logo was chosen by the grandfather of our current director, Pieter Schutte, around 1920. After Pieter Schutte took over the company, the logo received a makeover, to embody the new start. Now the next generation is ready to take over (Daan Schutte) and with that comes a new version of the logo. Read more about the history of Elfa.